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Tips to Attract and Retain Gen Z Talent

04 Apr

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The Gen Z demographic, born between 1997 and 2012, is entering the workforce at a rapid pace. According to a report by Deloitte, Gen Z will account for over one-third of the global workforce by 2025. As a result, employers must adapt to attract and retain Gen Z talent in order to remain competitive. Here are our tips to help.


Provide Opportunities for Growth and Development


Gen Z employees are looking for opportunities to learn and grow in their careers. According to a study by LinkedIn, 94% of Gen Z employees said that career growth and development opportunities are important to them when considering a job. Employers can attract and retain Gen Z talent by providing opportunities for learning and development.


This can include mentorship programs, on-the-job training, and access to online courses and certifications. By investing in the growth and development training of their teams, employers can create a culture of continuous learning and improvement that will appeal to Gen Z workers.

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Offer Flexible Work Arrangements


Gen Z workers value work-life balance and flexibility in their work arrangements. According to a study by the Workforce Institute at Kronos, 80% of Gen Z employees said that flexible work arrangements are important to them when considering a job. Employers can attract and retain Gen Z talent by offering flexibility such as remote work, flexible schedules, and job sharing.


Emphasize Company Culture and Values


Gen Z employees are looking for companies that align with their personal values and beliefs. According to a study by Glassdoor, 77% of Gen Z workers said that a company’s mission and values are important to them when considering a job. Employers can harvest the interest of Gen Z talent by emphasizing their company culture and values.


This can include promoting a diverse and inclusive workplace, supporting social causes, and creating a positive work environment. By aligning with the values and beliefs of Gen Z workers, employers can create a sense of purpose and belonging that will lead to higher engagement and retention.


Utilize Social Media and Technology


Gen Z employees are digital natives who grew up with technology and social media. According to a study by Accenture, 80% of Gen Z employees said that technology influences their job choices. Employers can attract and retain Gen Z talent by utilizing social media and technology in their recruiting and retention efforts.


This can include creating a strong online presence, using social media to connect with potential candidates, and using technology to streamline recruitment and onboarding processes. By leveraging technology and social media, employers can reach a wider pool of candidates and create a more efficient and engaging recruitment process.


Offer Competitive Compensation and Benefits


While Gen Z employees value work-life balance, growth opportunities, and company culture, they also expect competitive compensation and benefits. According to a study by Robert Half, 91% of Gen Z employees said that salary is the most important factor when considering a job.


Employers can attract and retain Gen Z talent by offering competitive compensation packages and benefits such as healthcare, retirement plans, and paid time off. By offering unique compensation, employers can demonstrate their commitment to their employees and create a sense of financial security that will lead to higher retention rates.

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In conclusion, attracting and retaining Gen Z talent requires a different approach than previous generations. Employers must adapt to the values and preferences of Gen Z workers in order to remain competitive in the talent market. By providing opportunities for growth and development, offering flexible work arrangements, emphasizing company culture and values, utilizing social media and technology, and offering competitive compensation and benefits, employers can boost their staff Gen Z talent for years to come.


If you still need help with your Gen Z recruiting tactics, schedule a consultation with a specialist from VensureHR. An industry-leading professional employer organization (PEO), VensureHR can provide you with expertise and helpful tools such as recruiting guides, resume screening, and technology.

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