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Building Company Culture: Tips for Leaders to Inspire Cultural Change

04 Oct

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We’ve been hearing a lot lately about corporate culture and its importance. Businesses are beginning to hire employees based on how well they fit culturally and not only based on their skills and abilities. But what does it mean in the workplace and how do you go about implementing it? If it’s really so important to your success, it’s worth investing in. Here are some ways to build company culture and maintain it.

Defining Culture in the Workplace

Organizational culture is what shapes your work environment. Developing it is ultimately about building people programs to achieve your business goals while staying true to your company values. It connects the three critical pillars of any organization—business goals, values, and people and people touchpoints. Your business goals are what you are trying to achieve and how you plan to get there. Values are the set of beliefs and guiding principles of your organization. People and people touchpoints have more to do with the programs, communications, and behaviors within the company.

The Importance of Organizational Culture

Having a strong workplace culture is very important—it helps you attract greater talent. More than 75% of job seekers consider a company’s culture before applying for a job and 56% said it was more important than salary. Not only does it make your company appealing to top talent, but it helps you retain that talent. FlexJobs previously surveyed over two thousand employees and asked why they would quit their jobs. 62% said the number one reason was poor company culture, which surpassed low salary, poor management, and lack of a work-life balance.

Productivity also increases. Considering how culture defines how your employees work together and communicate, it makes sense that 76% of workers feel more productive and efficient with a stronger culture, with 74% claiming it improves their customer service. Combined with a strong set of values, you can build more team-oriented practices, reduce friction among teams, ensure all employees feel welcome, connect everything back to your core mission and goals, and establish work standards.

Steps for Building Culture in Your Workplace

Define and share the company’s mission, values, and goals

Your values and goals are only relevant if your team is aware of them. The foundation of a strong culture is your mission, your values, and your business goals. Your employees want their work to mean something and contribute to something greater than the task itself. Clearly define your mission and communicate what your company aims to accomplish. Your core values describe who you are and how you work. They are guiding principles and beliefs that set the expectations for how your staff collaborates, makes decisions, and achieves results. Your values should reflect how you do business. Finally, your short and long-term goals should be clearly defined to keep employees motivated and focused. This requires consciously encouraging employee engagement and nurturing positive employee experiences.

Encourage communication

Your culture plays out in how team members interact with each other. Create communication guidelines and make sure managers and executives are leading by example. Your managers should be trained to tactfully resolve issues, treat everyone with respect, and encouraged to cultivate strong relationships with team members.

Prioritize employee well-being

Employees are the lifeblood of every organization. Investing in their well-being and happiness results in greater returns. Happy employees are more productive, more efficient, are less absent, and are less likely to leave. When it comes to culture, employees are looking for professional development opportunities, flexible work schedules, and mental health support. There are several options to offer these benefits so companies can choose which works best for them, just remember to consider what your employees need when doing so.

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Invest in diversity, inclusion, and belonging initiatives

As mentioned earlier, making sure everyone on your team feels like they belong is key when creating a strong culture. Building this type of environment begins with creating a diverse workforce. Companies with more diverse teams are more innovative, make better decisions, and achieve more of their financial goals. A few ways to include diversity in your organization include implementing inclusive hiring practices, establishing employee resource groups (ERGs), and creating inclusive spaces in your office—such as areas with enhanced accessibility.

Develop and maintain trust

Employees need to feel safe to be themselves, ask questions, and take risks. A few ways to support trust include prioritizing transparent communication, hosting open forums with company leadership where employees are given a space to ask questions, requesting employee feedback at every level, and increasing visibility across projects, processes, and decisions.

Increase clarity and remove silos

Work is often siloed between teams and departments, making it difficult for teams to work together and locate information. Everyone in your organization should have a clear understanding of what they do and why it matters, and how it relates to the overall company goals.

Continuously monitor and nurture your culture

Company culture doesn’t just get written down and left alone. It must be implemented and monitored continuously. Successful implementation involves promoting your values regularly and ensuring everything you do reflects those values. Some ways you can achieve this include training programs for managers; aligning recruitment practices with your values; developing a strong onboarding process to educate new hires on the values, mission, and goals; monitoring employee engagement, and conducting regular feedback check-ins through such things as surveys and polls.

A strong workplace culture is a continuous work in progress. It will change as your company grows so it will need to be adjusted along the way. If you’re looking to build a stronger culture within your workplace, VensureHR can help. Our dedicated team of HR professionals is up to date on the latest employment trends, hiring practices, and retention efforts, and will work with your business to develop the most effective plan for implementing the greatest change within your organization. Schedule a call with us to learn more.

References

Asana- 6 Tips to Build a Strong Organizational Culture, According to Asana LeadersForbes- How to Build a Strong Corporate Culture in Five Steps

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