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Social Listening Tools Every Business Needs

Are you growing your business using social media? Are you looking for new opportunities to engage with potential customers? Utilizing social listening tools is crucial if you want to increase your lead generation opportunities. For companies busy building an online reputation on social media, it is crucial to use that social data to its full potential. Review the following four social listening tools to see which ones you can integrate into your business to increase your social media ROI.

Earshot

Earshot provides brands a social listening tool based upon geo-location data. Especially crucial for businesses wishing to grow their brand locally, Earshot integrates a number of variables including social proof, posting time, and keyword relevance. Earshot offers a mobile application as well as web-based tools. (earshotinc.com)

LoudPixel

LoudPixel offers a variety of social listening tools to business owners including data infographics, data analysis, custom reports, and social media opportunity management. LoudPixel connects business owners with industry-specific insights, program measurement tools, and social analytics for lead generation discovery. (loudpixel.com)

Sysomos

Sysomos’ software offers brands social listening resources that include online conversation tracking, influencer analysis, customer relationship tracking, and social network crawling. Sysomos users can manage multiple social media profiles from one central dashboard. Sysomos users even have access to tools like social sentiment analysis for increased opportunity discoverability. (sysomos.com)

IceRocket

IceRocket lets you listen across the Internet for conversations relevant to your brand. You can use IceRocket to search for keywords, locations, or even specific industries. IceRocket listens to traffic across numerous platforms including Facebook and Twitter. (icerocket.com)

If you want to grow your business, using social media is a great way to help you expand in a short amount of time. By being creative with your posts, selecting methods that set you apart from your competition and being consistent, it shouldn’t take long to start seeing results!