COVID-19 has undoubtedly impacted businesses and individuals all over the world. From economic and finances, to social and well-being, the COVID-19 pandemic has changed how business operate, as well as priorities for the years to come. Here are eight trends that will shape the workplace in 2021 and years to follow.
1) Employee Experience to Employee Life Experience
COVID-19 has provided business owners insight into employees’ personal lives, exposing the unique impact the pandemic has had on them personally and professionally. As a result, many business owners are recognizing that their employees are seeking support in their personal lives, and doing so may offer them improved personal and professional situations, as well as increase productivity and engagement.
Employers who support employees with life experiences reported improved employee mental health (23%), physical health (17%), and performance (21%). Prioritizing employee mental health, financial wellness, and life experiences will allow employers to reap the benefits of healthier, happier employees.
2) Employer to Take Stance on Current Affairs
As social and political issues have become more predominant in media and involved community members, more employees are seeking employment with organizations that align with their personal values. In fact, 2020 research reported 74% of employees expect their employer to be actively involved in cultural affairs for which many industry experts explain that taking a stance and/or showing support is likely to become the “new normal” for workplace culture.
Additionally, businesses have seen the impact their support has provided employees with a recent survey showing that 60% of employees were more engaged when their employer provided support regarding recent social issues.
3) Gender Pay Gap Continues to Rise
Some organizations have implemented, and some are planning to implement, a hybrid workforce where employees may work from the office headquarters or from an alternative remote location (i.e., home, coffeeshop, co-working space).
Many chief human resource officers have reported employee surveys revealing men are more likely to return to the office setting than women. A recent survey provided that 64% of managers believe in-office employees perform better than remote workers and are more likely to give in-office workers a higher compensatory promotion than remote workers. Conversely, research from both pre-pandemic and current pandemic times have proven the opposite – full-time remote workers are 5% more likely to perform higher than full-time in-office employees.
Given the recent research, if employers are more likely to act on bias towards in-office workers and men are more likely to return to the office, the prediction is that men will be favored for higher compensation raises than females. This will result in an increase in the gender pay gap when COVID-19 has already had a disproportionate impact on women.
4) Employee Monitoring Limitations
As a direct result of COVID-19, one out of four businesses invested in new technology to track and monitor employees. Unfortunately, many business owners are not versed in employee privacy laws and regulations regarding technology. Recent research reported 50% of employees trust their employer with their data and 44% do not receive data collection information from their employer.
New local and state regulations will likely limit what employee information employers are permitted to track. Businesses should prepare to adapt to these new regulations that will likely restrict their employee monitoring capabilities across their organization.
5) Transitioning from Location to Time Flexibility
Working remotely may have become the “new normal” for business operations, but the next challenge is addressing the specific business hours employees will be required to work. Recent studies have shown that employers who provide flexibility on location, schedule, and hours worked report 55% of their workforce as high performers. Industry experts predict employers shifting from monitoring hours worked to measuring employee productivity.
6) Prioritizing Mental Health
It likely comes as no surprise that the pandemic’s physical distancing and deterrence of social gatherings has impacted individuals’ mental health. As a result, a separate mental health pandemic emerged. In response, many employers have fought diligently to prioritize mental health through additional benefits to support employees. Pre-pandemic research showed that 45% of increased budgets for employee well-being were to mental and emotional wellness programs.
In March 2020, 68% of businesses implemented at least one wellness benefit to support employees during COVID-19. Industry experts predict that 2021 will push employers to continue destigmatizing mental health via expanded benefit offerings and “mental health days” to foster mental health awareness across organizations.
7) Employee Leasing to Temporarily Address Skills Gap
Recent analysis shows 33% more skills on job ads in 2020 compared to 2017, which infers that businesses are struggling to reskill or upskill existing employees to meet the organization’s evolving needs. Businesses have turned to employee leasing to temporarily address the skills gap, meaning they are investing in employees with those skills when the demand is present. Other businesses have opted to invest in gig workers or independent contractors or seek partnerships with third-party organizations to “rent” employees for a limited time to fulfill skills gap.
8) Remote Work Becomes “New Normal” for Talent Acquisition
Throughout the years, states and cities have provided businesses incentives to relocate to their jurisdictions based on the belief that relocating businesses will bring jobs with them. However, remote and hybrid work will likely change this approach where an employee’s state or city of residence will not be as impactful to the employer location. States and cities are predicted to expand tax-related incentives for employees to relocate to their jurisdictions. For example, some jurisdictions are offering remote employees a relocation fund to move to the employer’s state or city.
Any change to the way businesses operate can be difficult to navigate on your own. Be proactive in aligning yourself with these 2021 trends by reaching out to VensureHR. Our team of human resource experts can provide you the expertise, tools, resources, and support to ensure you maintain your business’s success in 2021 and beyond.
Harvard Business Review