Did you know that 6 out of 10 people would rather watch online videos than television? With the current state of the COVID-19 pandemic forcing most businesses to work remote, now is the time for businesses to take advantage of the benefits webinars can bring them. Here are some reasons why you should explore the power of webinars.
Adding Value and Establishing Position as an Expert in Your Industry
Webinars are a great way to raise brand awareness through value-added content (i.e., discussing innovative solutions for common business pain points) and flexing your industry knowledge. When strategizing for a webinar agenda, analyze the common questions or problems your current clients are facing. Explore what’s happening in your industry as it adjusts to the impact of COVID-19, such as addressing the Paycheck Protection Program (PPP) Loan and Forgiveness, best HR practices for employee management and concerns, and ongoing business-related issues that your business can provide solutions.
For example, VensureHR is a PEO offering a wide range of HR, employee benefits, workers’ compensation, safety and risk management, and payroll services to diverse industries. With the evolving COVID situation, we provided free, informational webinars addressing client questions we received. We invited speakers from our division partners and ensured to send follow-up emails after each webinar answering questions that were not answered during the webinar or asked post-webinar. Both clients and prospects were invited to participate. We also recorded our webinars, and both sent the recorded webinar and downloadable slides to attendees, as well as posted them to our Webinars page on our website.
A Sales Approach Without the Hard Sell
While your main incentive for hosting a webinar may be simply to build brand awareness, webinars can also provide an indirect sales pitch without being sales-y. Positioning yourself as an industry expert and thought leader will help sell yourself. The most effective webinar should highlight issues, pacify doubts, and present value-added content. Focusing on the “what” of your service or product provides a more natural, soft-sell approach.
Webinars can also open doors to generating leads. By showcasing your services and/or products and providing relevant information that assists your audience can foster a positive response from your webinar attendees. Whether they want more information, want to learn about what other products and/or services you offer, or were sold on what you had to offer, webinars are a great way to attract new prospects, generate leads, and convert new clients.
Webinars also create opportunities for you to build personal relationships and have real-time conversations. Given the circumstances of today’s pandemic, webinars are the next best thing to in-person or phone calls with prospects.
Expand Audience Reach
Conducting a remote webinar allows you to connect with a wide-ranging audience that you may not otherwise reach without a webinar. Another way webinars can expand audience reach is inviting guests to your webinar, which in most cases, the guest(s) is usually happy to invite their audience to increase attendees. Other businesses’ audiences can bring significant exposure to you and your business resulting in a wider audience, generating new leads, and building brand awareness and your reputation in the process. However, be mindful that leveraging your guest(s)’s audience should not be the primary concern or obligation.
Webinars are great tools for engaging with your audience as they are live events. If your webinar was an in-person presentation, you might not be able to leverage all the benefits webinars provide businesses. For example, if a viewer shows up late or not at all, they miss your presentation. However, with a webinar, they are able to pause and come back or re-watch as many times as they would like.
Another benefit of engaging the audience during a webinar is through open dialogues. Your audience is allowed to ask questions, share personal experiences, voice opinions, and simply engage in the conversation. As a result of your audience having a voice, they are by default more focused and engaged.
If you’re looking for HR updates or improving your presence in your industry, please contact VensureHR. We have a team of HR, employee benefits, payroll, workers’ compensation, and risk management experts who are able to guide you through available resources, training, and services to better serve your clients and build yourself as a leader in your industry.