Whether you operate your small business out of your home office, a rented space in a large office complex, or the perfect spot in a quaint plaza up the road, the truth of the matter is that it is not about where you’re running your business, it’s about doing it more efficiently.
Business trends affect small businesses differently than large businesses. From customer service and marketing to technology and managing your workspace, every aspect of your business requires more attention. As the years come and go, you may reflect on the success over the last year while planning the next year’s impact on the market. One of the best ways to do this is to stay abreast of trends directly affecting small business, and use that insight to get (and stay) ahead of the curve.
Direct, Personalized Advertising and Marketing
Consumers of homegrown products and services are interested in seeing people who look and think like them represented in the marketing and advertising around their favorite items. Take your marketing and advertising initiatives to the next level by keeping things personal. Instead of purchasing stock imagery, show real people using your products or services, people in your stores, or even a picture of you engaging with customers. To better relate to your target audience, use your target audience in your campaigns.
Americans are deeply connected to the digital world. It’s part of who we are now. In fact, 81% of adults in the United States are smartphone owners. The majority of these adults range from 18 to 29 years old. This group of consumers is always on the go and they are hungry for new and exciting products or services that fit their lives.
In order to successfully reach this market, you have to go mobile. People are using their phones, more than desktop computers or laptops, to access research information about companies. Not only does your company website have to be responsive (that is where your website automatically resizes itself to fit the device on which users are viewing it), but the applications you use to manage your business should also be available on mobile devices.
Payroll, for example, is a necessary part of any human capital management (HCM) platform. Managers, or employees who review and approve time and attendance with payroll, will appreciate the opportunity to perform these tasks on the go.
Compliance regulations in addition to federal, state, and local laws are changing all the time. It is crucial for your HR team to ensure employee and confidential customer data is protected from the beginning. Small businesses may not all have the resources to finance a whole HR team, so it is not uncommon for small business owners to take on this role, as well.
HCM platforms, like Vfficient by Vensure Employer Services, eliminate the need for multiple systems while giving users the opportunity to complete business-critical functions quickly and accurately. This includes hiring and onboarding, processing payroll, and reporting.
From small business payroll to marketing and advertising, these trends are not slowing down. In fact, you can expect to see refinements to these trends in addition to new trends popping up each year. Contact Vensure to make sure you’re not falling behind the curve with your small business.
Pew Research Center: Mobile Fact Sheet