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20 Jan

4 Reasons You Need Client Testimonials

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If you haven’t begun to implement client testimonials with the utmost importance, you’re missing a pivotal  opportunity to market your business, its products and services, and its brand. It is critical to remember that any feedback, review, or testimonial, even when negative, has value.

Of course, you want positive feedback to use as a mechanism to attract new clients, but without negative reviews you won’t be able to evaluate opportunities for improvement. From customer service, brick and mortar environment, quality of goods and services, etc. in an effort to enhance overall quality from a customer perspective.

No matter what kind of business you run, there is a client testimonial format that can work. Testimonials don’t just come in the form of a quote anymore—social media reviews, videos, images, press, and interviews are all deemed forms of testimonials. Which do you think would fit with your business?

Here are a few reasons you need to start using client testimonials to strengthen community roots, build or stabilize customer base, and market your business.

Great Testimonials Attract New Customers

Who better to convince a prospective customer to buy something than an existing customer who loved your product? Before anyone wants to purchase anything, they need quality assurance. As the producer of a product or service, you can go on all day about how great your creation is. But, if someone has previously purchased your product can give an unbiased opinion, that is more compelling to a prospective buyer. At that point, a client testimonial will boost trust in a product or service.

With the continued rise and evolution of social media, a combination of quotes and images can help spread the good news of a great product at lightning speed.

Client Testimonials Serve as Your “Eyes and Ears” in the Field

You can only gauge the success of a product so much while testing in-house. The more people use your products and services, the more feedback you’ll receive about weird quirks and negatives within those products.

These “negative” reviews aren’t really negative at all. In fact, they should be welcomed. By accepting the negative reviews of your products and services, you’ll be able to make the necessary adjustments, so more customers don’t experience the same faults. If they were to, the continued influx of negative comments would hurt more than help.

Tip: React to negative testimonials with positivity. Customers feel valued when their testimonials are responded to, but no one likes to be confronted with hostility.

It’s Free Marketing

One of the most favorable aspects of client testimonials is the fact that they don’t cost a cent. If someone leaves you a rave review, use it wherever you see the best fit. You can ask people to buy a product or service with every marketing campaign you start, but you need evidence to back up your ask.

If you need testimonials to use for your marketing efforts, consider asking your customers after they’ve had a couple of weeks to experience their purchase. If they agree, not only are you getting the testimonial you want, but you’re also receiving new content with a fresh perspective.

Don’t Settle

As mentioned previously, testimonials come in many shapes and sizes. You may find that one kind of testimonial doesn’t work well for your business, but others may. For example, if you are a private fitness trainer, an interview may not be your best option. But a case study about how fit you can help people get, or a set of before and after pictures can serve as a visible representation of your business’ success.

Another example would be a video testimonial. If you are a chef and want to show off how your scratch-made dishes are prepared, allow your customers or colleagues to video the process. You’ll be able to highlight the time, effort, and fresh ingredients that go into each meal you make.

If you need help deciding what kind of testimonial may work best for you or how to collect them, consider working with a professional employer organization (PEO). As experts in the HR field, a PEO can provide great value when it comes to making backend decisions for your business. Aside from testimonials, a PEO can help with back office administration like payroll, benefits, and workers’ compensation. The happier your employees are, the happier they’ll be to serve your clients.


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